Facity
I worked as a Product Analyst on a project where I conducted preliminary market research through surveys and focus groups. I analyzed large amounts of data using SQL and Tableau, utilizing my data analysis skills. My responsibilities included monitoring the market and developing competitive analysis, using Trello to assign tasks and maintaining an Agile framework. I also researched and analyzed new market trends in the company's niche.
Our first step was to identify our target customers and carry out the market research through interviews. The data was then analyzed to get insights that helped us identify the problem and develop the product further. The proposed customers are Students in Tertiary Institutions.
PROBLEM STATEMENT
How might we provide a solution that allows young professionals in Nigeria:
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Perform all of their daily financial activities in one place
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Execute transfers across multiple bank accounts at no extra cost
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Access a single platform that meets their lifestyle needs
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Access student discount and credit
Here is a link to the survey report put together by me
https://drive.google.com/file/d/1myvynqgIn-Z0_RQon-ODfkv_ZVAGiv1Y/view?usp=sharing
PRODUCT
Facity aims to enhance the lives of Nigerian Students on Campus through access to discounts, credit facility, and seamless transactions​
BUSINESS MODEL
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Subscriptions for premium features
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Commissions from billers transactions
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Commissions on purchases via the market hub
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COMPETITORS
We itemized some competitors and the competitive advantage of money bag
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Competitive advantage
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Multi-bank account integration
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Exclusive Student Discount
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Access to Credit
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PROTOTYPE
THE DESIGN THINKING PROCESS
The project commenced by outlining the design process
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