Money bag
I worked with a team of a project designer, a product manager, a marketer, a and software developer. I was in involved in gathering data for market research. The data gathered was used to target customers and their needs. I also worked with the team to design and develop the product on how to meet the customer's needs. My presentation skills was utilized during the pitching of products to clients and the preparation of the presentation slides.
Our first step was to identify our target customers and carry out the market research through interviews. The data was then analyzed to get insights that helped us identify the problem and develop the product further. The proposed customers are millenials and Genz.
PROBLEM STATEMENT
How might we provide a solution that allows young professionals in Nigeria:
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Perform all of their daily financial activities in one place
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Execute transfers across multiple bank accounts at no extra cost
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Access a single platform that meets their lifestyle needs
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Get top notch financial advice
PRODUCT
Moneybag makes your life easier with seamless transactions across multiple bank accounts, improves your spending/saving habit, and secures your future with profitable and low-risk investments.
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BUSINESS MODEL
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Subscriptions for premium features
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Commissions on investments
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Commissions on purchases via the market hub
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COMPETITORS
We itemized some competitors and the competitive advantage of money bag
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Competitive advantage
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Multi-bank account integration
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Financial advisory
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Market hub for lifestyle purchases
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PROTOTYPE
THE DESIGN THINKING PROCESS
The project commenced by outlining the design process
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